From a Truck to a Brand: How Ashley Lauren Put 4 States of Mobile Screen Service Online

Most screen repair companies have a shop. You drive there, drop off the screen, wait a week, drive back. Ashley Lauren does it differently — they come to you, with a truck stocked with Phifer mesh and aluminum frame stock, and finish most repairs before they leave.

That is a compelling pitch. But for a long time, it lived only in the phone call. If a homeowner in Hockessin needed a window screen rebuilt, they had to already know the number. There was no website, no Google presence, no way for someone in Pennsville or Chester County to discover a mobile screen service that would come to their driveway.

Ashley Lauren Outdoor Living now covers four states — Delaware, Pennsylvania, New Jersey, and Maryland — with eight services: window screens, screen doors, retractable screens, motorized screens, solar shades, awnings, porch enclosures, and pet-resistant screens. They are Phifer and Mirage authorized. Their truck shows up, they measure, build, and install on site. But none of that was findable online.

A great service with no digital storefront

Ashley Lauren had every operational advantage: same-day service on most repairs, authorized installer status with the industry’s top brands, coverage across 17 cities and counties. What they didn’t have was a website that made any of that visible to someone searching “window screen repair near me” at 9pm.

• No website — every lead started with a phone call from someone who already knew them
• No Google presence for screen repair, retractable screens, or awning searches across four states
• Eight distinct services with no way for a homeowner to learn about any of them online
• No location pages, so “screen door repair Middletown DE” went to competitors

A website that works as hard as the mobile truck

We built Ashley Lauren a custom service-business website designed to match the way they actually operate — mobile, multi-state, and organized around the services people search for.

• Eight dedicated service pages, each optimized for the exact searches homeowners make: window screen repair, screen door replacement, retractable screen installation, motorized screens, solar shades, awnings, porch enclosures, and pet-resistant screens
• Nineteen location pages covering every city and county they serve — from Wilmington and Newark, DE to Chester County, PA to Cecil County, MD — so “screen repair near me” actually finds them
• A mobile-first, phone-forward design that puts the call button at the top of every page, because when a screen is torn and bugs are coming in, nobody wants to fill out a form
• Trust signals built into the homepage — Phifer and Mirage brand logos, 17+ cities served, 4 states covered, and 100% mobile service — all visible above the fold
• A three-step process section (Call or Text → We Come to You → Done, Usually Same Day) that mirrors their actual workflow so customers know exactly what to expect before they pick up the phone

The results

Ashley Lauren Outdoor Living now has a website that covers as much ground as their mobile truck. Homeowners across four states can find them by service, see the brands they trust, and call or text for a quote — all from a site that loads fast and works on any phone.

Your service area deserves a website that covers it. A custom service business website starts at $97/mo. No contracts. Cancel anytime.